How the Love Sisters Built A Successful Registry Business

 

A Beautiful Shop Display

Meet the Love Sisters

That’s right. The Love sisters, Melissa Love and Sara Love Mason own Generations Fine Paper and Gifts in Meridian, Mississippi. No strangers to hard work these young women came into the retail business through their own successful catering company called Lovin’ Spoonful. In 2016, they bought a well-established stationery store and expanded the shop into Generations Fine Paper & Gifts, offering a broad selection of gifts from gorgeous dinnerware, home decor as well as fine stationery products

I first met them while they were still caterers and using Annieglass for the prettiest weddings and events. When they first started the shop, they did everything for their brides: papers, gifts, and wedding catering. The only thing different now is “No more food and flowers” sighs Melissa. They still make their grandmothers proud with pretty spreads for Open Houses twice a year….or when I come to town. 

They bought the shop in 2016 from the Dement family who had been printing in the original location since 1875. On my first visit, I felt like a time traveler viewing all the antique printing presses upstairs above the shop. Melissa knew some graphic design, which made for a smooth transition and a natural fit, since they knew many of the tabletop lines.

I love the variety they have of wedding invitations; everything from fancy engraving to ink jet printed cards, note paper, thank you's, pads, even custom gift tags. You should see the custom note cards they made me from photos on my website. Generations Paper is even on Etsy!

They are practically a one stop shop for weddings. The sisters are good at social media too and frequently have customers text them directly to buy whatever was on that day’s Instagram post, visit generationspaperandgifts . They sell more things by text often then over the counter.

They were surprised by how strong the fall wedding season was for them. Sara attributes that to all the Covid delayed weddings. One of their brides just finished two and a half years of planning.

I asked Sara to describe her favorite customer and she said “The ones who give us more creative freedom. I love the ones who are not afraid to be colorful and use it throughout their wedding, in the invitations, flowers and gifts.” Most of their brides are classic in taste and “love gold, gold, gold.” That is what makes them an Annieglass preferred retailer, also known as a Lucky Dog.

The Love family pitches in regularly when they need help. Baby Sis works the events in Spring and Fall. Mom is often in the back room giving a hand. Dad hauls boxes when they get an extra big order of Annieglass!

I think you get the picture; young, tireless, smart, and creative, the Love sisters are making a success from knowing what their customers want.